Higher Education

Managing a complete web presence for a college or university website can be a difficult task. Accounting for the needs of multiple stakeholders can be an even greater challenge. IT may be focused on the technical management of the website, while communications and admissions are concerned with the site's design, content and online marketing tools. Factor in the needs of faculty, students and other departments and you realize that no one commercial solution meets everyone's needs.

A website redesign project might involve multiple vendors:

• a software company for a generic, out-of-the-box web content management system (CMS) product
• a web agency to design, implement and integrate the CMS with other systems
• additional vendors to deploy online newsletter tools, virtual tours, web analytics and other marketing tools.

Managing all of these vendors and products is a potential nightmare. The result can be an expensive, poorly integrated solution that doesn't meet your institution's needs or your user's expectations, leaving you with an inflexible and closed product that is difficult to modify, extend and grow with your institution and marketplace.

To alleviate this, we have invested significant resources developing a leading enterprise-class web development platform called dotCMS . It's an alternative to an expensive, inflexible commercial product that includes features of many different products in one platform, allowing you to consolidate your resources and harness the investments you have already made in other campus systems. 

dotCMS is open source, which means we give the source code away-- you own it and can customize it as your needs dictate. And because it is open source, it continues to get better as clients add additional functionality based on their real-world needs. dotCMS is fully supported by dotmarketing, which has been in business since 1996 (and dotCMS has been around for nearly as long), and currently runs the entire websites  of higher education, nonprofit and corporate organizations.

At dotmarketing, we understand the unique culture, needs and audiences of higher education. Not only have we been working with colleges and universities for years, many of our professionals come from institutions of higher education and have stood in your shoes.  

Learn more about dotmarketing's full range of services and the dotCMS edu Edition