Continuing Education

Unique in higher education

As a continuing and career education provider, you face a number of challenges never experienced by many in traditional higher education roles.

• Your students are likely to come from a wide range of ages and backgrounds. Many are busy adult learners, returning to school for personal or professional advancement while working and raising families. To them, your courses are products and traditional marketing concerns such as cost and convenience are paramount.
• Your course offerings often include non-credit courses and certificate programs, provided both on-site and online throughout the year. Traditional academic calendars and semesters may not apply and your institution's student information systems and other services simply don't support them-- leaving your department to fend for itself.
• Your budget and even existence depend on the bottom line. You need good information to bring relevant new courses to market quickly. To avoid losing students to competitors, you must provide high levels of customer service and respond to student needs quickly and efficiency-- and on their terms, not yours. 

At dotmarketing, we understand your marketplace and your needs. Our broad range of experience with corporate clients, professional associations and higher education institutions allows us to bring unique solutions to meet the needs of continuing education.

Using our open source web development platform dotCMS as the foundation, we have built custom solutions ranging from the University of Miami's educationmiami.com website and registration system to a complete continuing education student information and financial system for Colorado State University . 

Contact us today to learn how dotmarketing's services and products can help your organization overcome its challenges and create new opportunities.