Whitepapers
Whitepapers
-
Updated-- Focus Groups for a Website Redesign
A key to the success of any website redesign project in higher education is understanding your audiences' and stakeholders' needs. One way to discover the needs and issues you might encounter later in the redesign process is to conduct focus groups.
Author: J. Todd Bennett —
Published: Aug 28, 2008
-
CRM for Continuing Education
Essentially, colleges and universities are expected to do less with more at a time when expectations of prospective students are high. This whitepaper will show you how implementing basic CRM principles can aid your marketing and recruitment efforts.
Author: J. Todd Bennett —
Published: Aug 28, 2008
-
Writing the Request For Proposals (RFP)
The quality of proposals you receive will only be as good as the quality of your RFP.
Author: J. Todd Bennett —
Published: Aug 28, 2008
When Gettysburg College was looking for a web services firm and Content Management System (CMS) vendor, we were first looking for a relationship. Dotmarketing represented the values for which we were looking for. Dotmarketing grounds its operations on trust and boundless thinking. They provided Gettysburg College with a strategy for our web redesign and CMS implementation instead of a cookie cutter approach based upon existing products.
Rod Tosten
Vice President for Information Technology, Gettysburg College
