J. Todd Bennett

J. Todd Bennett

Managing Director, Consulting Services

As managing director of consulting services at Dotmarketing, Todd directs all assessment, consulting, user-interaction and creative activities for one of the top web development agencies for higher education and non-profits.  A self-proclaimed communicologist, Todd has expertise in areas ranging from marketing strategy, strategic planning, market research and testing to web content management, usability, information architecture and branding.

Prior to joining Dotmarketing nearly five years ago, Todd logged a decade of higher education experience in student affairs, enrollment management, continuing / adult education and marketing at both traditional and proprietary educational institutions. He has served in numerous professional leadership positions, including president-elect of the Florida Association of Collegiate Registrars and Admissions Officers (FACRAO).

Todd has led major projects ranging from total university website redesigns and implementations of portals, knowledge bases, course management tools and eCRM platforms to the design of classroom and space use models, academic course catalogs and online course curriculum.

Todd earned a BS from Stetson University and an MS.Ed. and Post Graduate Certificate in Higher Education/ Enrollment Management from the University of Miami.